Norton-Gauss · 2026Consulting & engineering, in one pod5 practices
EMEA · NAM · LATAM · APACStrategy that ships
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Hyper-Automation · Pricing Engine · Sales Ops

ROM proposals in ten minutes
— without a technical sales team.

A US in-building wireless integrator automated 90% of its ROM proposals against its own pricing model and strategy. Lead time fell from five days to ten minutes — and sales stopped depending on scarce technical specialists.

Client
US in-building wireless integrator
Region
United States
Industry
In-building wireless

The situation.

Rough-order-of-magnitude (ROM) proposals were a five-day bottleneck. Each one required a technical salesperson to gather and input engineering detail before pricing could begin, making the sales motion slow and dependent on a narrow pool of specialists.

What we did.

We encoded the customer's pricing model and commercial strategy into an automation engine that generates 90% of the ROM proposition automatically, leaving only a final human review and approval. Salespeople no longer supply technical inputs — removing the dependency on technical sales individuals.

The results.

90%
Of ROM auto-generated
5 days → 10 min
Proposal lead time
0
Technical inputs from sales
Human approval
Only step that stays manual
12 · Next step

Let's make your strategy operational.

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